The step-by-step guide used by the crisis communication teams of leading European companies. Knowing what to do in the first 48 hours can save millions in reputational damage.
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Listening systems and warning signs that anticipate a crisis before it erupts.
The critical decisions of the first 60 minutes that determine how the crisis plays out.
Activating the crisis committee, assessing the impact and defining the response strategy.
How to communicate with internal stakeholders, the media, customers and social media without missteps.
A 30-60-90 day plan to rebuild trust and reshape the narrative.
Post-crisis audit and a methodology to shield the organization from future threats.
"We implemented the protocol a week before we were hit by a social media crisis. It saved us weeks of chaos."— Marta López, Head of Communications, Industrial Company