A soybean export trading firm with administrative headquarters in Asunción was singled out in a viral social media post that used an out-of-context satellite image to link one of its supplier farms to alleged recent land clearing in the Paraguayan Chaco. The accusation, amplified by a European activist account with thousands of followers, surfaced right in the middle of renewing a master agreement with a European Union importer subject to the new deforestation regulation.
The importer demanded an immediate explanation and put the shipment scheduled for the following weeks on precautionary hold, while the original post kept gaining reach and began appearing among the top Google results for the company's name. The company needed to respond with verifiable evidence, not generic statements that could read as an unsupported denial.
Our team worked with the client's sustainability department to rebuild the traceability chain for the farm in question, cross-checking coordinates, satellite image dates and current land use certificates. With that file in hand, we secured a formal correction from the account that originated the post, coordinated verifiable technical content placed in specialized agribusiness media, and supported the client in its direct communication with the European importer, providing the documentation its own compliance protocol required.
Within ten weeks, the original post had been corrected, the negative content no longer appeared among the top search results and the importer lifted the hold, renewing the master agreement at a higher volume than the previous year.
10 weeksTo the correction and cleanup of results
100%Of the suspended shipment ultimately released
+18%Volume of the new master agreement vs. the previous one
