Guides, strategies and case studies on digital reputation management, written by our experts.
Bing and Copilot ship by default on millions of corporate devices: how to audit what they say about your brand and close the blind spot almost nobody monitors.
How to choose and train your spokesperson for a hostile interview mid-crisis: key messages, bridging, the toughest questions and what to do if it goes wrong.
What Google's Knowledge Panel is, where its data comes from, and how to get it, claim it and fix errors, photos or namesake mix-ups.
How to communicate a cyberattack or ransomware incident: crisis team, 72-hour notification, what to say and avoid, double extortion and statement templates.
How to manage your ratings on Uber Eats, DoorDash, Glovo and Just Eat when customers also rate the courier, the wait and the temperature.
Taking a stand on social issues opens two fronts at once, boycotts and accusations of virtue signaling: a matrix for deciding when to speak up, how to say it and when to stay silent.
Product reviews, seller feedback and account health metrics: how to protect your Amazon reputation without putting your account at risk.
How to apologize in a crisis without making it worse: the four pieces of a good apology, the non-apology trap and templates by scenario.
What Google's AI says about your brand, and how to audit it, correct it and become the source AI Overviews cites.
Google no longer shows school reviews on Maps: where a school's reputation is formed now and how to handle a crisis while protecting minors.
A local reputation SEO guide for small businesses and neighborhood shops: optimize your Google Business Profile, earn legitimate reviews and win Google's Local Pack.
Instagram and TikTok are no longer just marketing channels: they are the barometer of your reputation. How to build real trust with authentic visual content.
What to do if a fake AI video or audio clip impersonates your brand or your CEO: how to detect it, an hour-by-hour response protocol and prevention strategies.
How banks, insurers and fintechs manage their online reputation: customer trust, transparency after data breaches and communication in a highly regulated industry.
Why LinkedIn has become a key channel for CEO and executive reputation, and how to build real executive authority without falling into corporate posturing.
How real estate agencies and agents manage their reviews, build a personal brand and respond to criticism without losing trust in a high-value purchase.
Generative AI has driven online review fraud to an industrial scale. How to detect AI-generated fake review campaigns and protect your brand.
A guide for law firms: reviews, Google Business Profile, attorney-client confidentiality, authority content and reputational crisis management in the legal sector.
The complete guide to TripAdvisor reputation for hotels and restaurants: Popularity Ranking, Review Express, Travelers' Choice, and how to handle negative or fake reviews.
A practical guide for online stores: how the Trustpilot TrustScore works, how to earn reviews legitimately, and what to do about negative or fake reviews.
Legal guide to online defamation in Spain: the difference between injurias and calumnias, criminal vs. civil action (LO 1/1982), how to document evidence and act.
Wikidata, DBpedia, Wikimedia Commons and industry wikis: the complete map of the sources that train and feed ChatGPT, Gemini, Claude and Perplexity in real time.
A guide to managing reputational crises in family businesses: succession conflicts, disputes between family partners, personal scandals that affect the company, and how to separate the family brand from the corporate brand.
How to use Quora and Reddit strategically to build authority, strengthen your online reputation and show up in ChatGPT and Perplexity answers. A practical guide with strategies, mistakes and real cases.
How to manage the online reputation of clinics, doctors and hospitals: patient reviews, healthcare crises, LOPD/GDPR compliance, Google Maps management and proactive brand strategy.
How to use Wikipedia and Wikidata to safeguard your digital reputation: notability criteria, how to create a compliant article, handling vandalism, and Wikidata as fuel for AI and Google's Knowledge Panel.
A complete guide to managing reputational crises caused by employees: leaks, social media posts, former employees, whistleblowers and internal campaigns. Proven protocols and strategies.
Complete guide to Generative Engine Optimization (GEO) for reputation: how to optimize your digital presence to show up in ChatGPT, Perplexity, Gemini, and Claude with positive information about you or your company.
The definitive guide to rebuilding corporate reputation after a crisis. A 3-phase recovery strategy, how to handle negative content on Google, KPIs and concrete actions to restore trust.
A complete guide to ranking your name on Google and controlling your personal digital reputation. Proven reputation SEO strategies, LinkedIn, personal websites, bylined content and online narrative management.
A complete guide to managing your Glassdoor reputation: how to respond to negative reviews, request removals, build your employer brand and attract top talent.
Complete guide to removing fake Google Maps reviews. The official dispute process, legal strategy, evidence, diluting negative reviews, and when to hire a specialist.
An hour-by-hour action protocol for a reputational crisis in the media. How to write crisis statements, handle journalists and take back control of the narrative.
Learn how generative AI tools like ChatGPT, Perplexity and Gemini form opinions about you and your company, and the strategies to control and improve your reputation in artificial intelligence.
A complete guide to managing the reputation of CEOs and executives. Executive personal branding strategies, a protection protocol and a preventive shielding plan.
A practical guide to cleaning up your name on Google. Learn how to remove and suppress negative content, build your own digital properties and take back control of your online image.
The complete guide to reputational crisis management for companies. Response protocol, crisis phases, communication and corporate image recovery.
The definitive guide to the right to be forgotten: legal requirements, how to file a request with Google, timelines, success stories and what to do if your request is denied.
A complete guide to removing negative news, fake reviews and defamatory content from Google. Legal, technical and strategic methods explained step by step.
Learn how to respond to negative reviews on Google, TripAdvisor and social media. Includes response templates, real examples and strategies to turn criticism into opportunity.
A complete guide to managing your reputation on traditional search engines and AI tools like ChatGPT, Perplexity and Gemini. Updated strategies for 2026.
Complete manual for building crisis communication protocols. Includes templates, team roles, communication channels and sample messages for different scenarios.
A complete reverse SEO guide to pushing negative content out of Google's top positions. Strategies, techniques and real-world suppression case studies.
A complete guide to online brand monitoring. Free and paid tools, alert setup, key metrics and strategies to protect your reputation.
The definitive resource on online reputation management. From the fundamentals to the most advanced strategies used by large corporations.
A complete guide to corporate online reputation management: brand protection strategies, monitoring, review management and ranking positive content for businesses.
A complete guide to managing reputational crises on social media. Rapid-response protocols for Twitter/X, Instagram, TikTok and LinkedIn for businesses.
Advanced techniques to create and rank positive content on Google that pushes down the negative. Digital assets, reputation SEO optimization and building your own web properties.
Complete guide to building a reputational crisis prevention plan. Risk identification, internal protocols, crisis drills and early detection tools.
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