Online Reputation Agency in Santa Cruz de la Sierra

A Santa Cruz agribusiness group that exports soybeans and soy products to Europe was accused, in a viral social media video, of illegal deforestation on land linked to one of its suppliers. Although the complaint referred to a plot outside the company's certified supply chain, international media picked up the story without verifying the actual origin of the land in question.

The stakes were enormous: the company was negotiating contract renewals with European buyers subject to the new due diligence regulation on deforestation-free products, and a single unverified story could be enough for those customers to suspend imports as a precaution.

Within 72 hours, our team reconstructed the documentary traceability of every exported batch, prepared a technical dossier with geolocation data for the certified farms to share directly with the European buyers, and secured the publication of clarifications in the outlets that had republished the original story. In parallel, we rolled out verifiable positive content about the group's sustainability program to reposition the search results for its corporate name.

Within ten weeks, no European buyer had suspended operations, the viral video had lost traction without the need for aggressive legal action, and the group closed the season with higher export volumes than the previous year.