Privacy Policy

1. Data controller

The controller responsible for processing your personal data is:

2. Applicable legislation

This Privacy Policy is aligned with current Spanish and European legislation on the protection of personal data, in particular:

• Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR).
• Spanish Organic Law 3/2018, of December 5, on the Protection of Personal Data and Guarantee of Digital Rights (LOPDGDD).
• Spanish Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (Spanish Information Society Services Act, LSSI-CE).

3. Purposes of processing

At Élite Reputación, we process the personal data provided by the User for the following purposes:

3.1. Handling inquiries and requests for information

Personal data provided through the website's contact, assessment request or inquiry forms will be processed to respond to your request, provide the requested information and maintain business contact.

3.2. Provision of professional services

If you engage our online reputation services, your personal data will be processed for the performance of the contract, the provision of the contracted service and compliance with the resulting legal obligations.

3.3. Sending commercial communications

Where the User has given express consent, we may process their data to send commercial communications, newsletters, downloadable resources and other information related to our services.

3.4. Free reputation analysis

Data provided through the free reputation analysis request form will be processed to carry out such analysis and send the User the corresponding report with personalized recommendations.

4. Legal basis for processing

The legal basis for processing your personal data depends on the specific purpose:

• Consent of the data subject (Art. 6(1)(a) GDPR): for handling inquiries submitted through forms, sending commercial communications and the free reputation analysis.
• Performance of a contract (Art. 6(1)(b) GDPR): for the provision of contracted services.
• Compliance with a legal obligation (Art. 6(1)(c) GDPR): for compliance with applicable tax, accounting and legal obligations.
• Legitimate interest (Art. 6(1)(f) GDPR): for customer service, improvement of our services and fraud prevention.

5. Retention periods

Personal data will be retained for the time strictly necessary to fulfill the purpose for which it was collected and, where applicable, for the legally established periods:

• Inquiries and requests for information: until the inquiry is resolved and, thereafter, for a maximum of 1 year, unless erasure is expressly requested.
• Clients: for the entire duration of the contractual relationship and, thereafter, for the corresponding legal periods (6 years for commercial obligations, in accordance with the Spanish Commercial Code).
• Commercial communications: until the User withdraws their consent.
• Browsing data (cookies): as set forth in our Cookie Policy.

6. Recipients of the data

Your personal data will not be disclosed to third parties except:

• Where there is a legal obligation.
• To service providers acting as data processors (web hosting, email marketing platforms, analytics tools, technology service providers), with whom we have signed the corresponding data processing agreements in accordance with Article 28 GDPR.
• To public administrations and competent authorities when required by law.

7. International transfers

Some of our service providers may be located outside the European Economic Area (EEA). In such cases, Élite Reputación ensures that transfers are made to countries with an adequate level of protection as determined by the European Commission, or through the adoption of appropriate safeguards such as the standard contractual clauses approved by the European Commission.

8. Rights of the data subject

As the data subject, you have the right to:

• Access: know what personal data we process about you.
• Rectification: request the correction of inaccurate or incomplete data.
• Erasure (right to be forgotten): request the deletion of your data when it is no longer necessary for the purpose for which it was processed.
• Objection: object to the processing of your personal data.
• Restriction of processing: request the restriction of the processing of your data in certain circumstances.
• Portability: receive your personal data in a structured, commonly used and machine-readable format, and transmit it to another controller.
• Withdrawal of consent: withdraw, at any time, the consent you have given.
• Not to be subject to automated decision-making: including profiling that produces legal effects concerning you or similarly significantly affects you.

To exercise any of these rights, you may contact Élite Reputación by sending an email to dpo@elitereputacion.com or by post to our address, enclosing a copy of your national ID card (DNI) or an equivalent document proving your identity.

We also inform you of your right to file a complaint with the Spanish Data Protection Agency (AEPD), located at calle Jorge Juan, 6, 28001 Madrid, or through its electronic office: www.aepd.es.

9. Data security

Élite Reputación has adopted appropriate technical and organizational measures to ensure a level of security appropriate to the risk of processing personal data, including, among others, the pseudonymization and encryption of data, and the ability to ensure the ongoing confidentiality, integrity, availability and resilience of processing systems and services.

10. Confidentiality

Given the nature of our online reputation services, Élite Reputación undertakes to maintain the strictest confidentiality regarding all personal data and all information provided to us by our clients. The entire team is bound by confidentiality agreements and the duty of professional secrecy.

11. Social media

Élite Reputación may have a presence on various social networks. When the User interacts with us through these networks, the processing of their data will be governed by this Privacy Policy as well as by the terms and privacy policies of the corresponding social network, over which Élite Reputación has no control.

12. Minors

Élite Reputación's services are intended for persons of legal age. We do not knowingly collect personal data from children under 14 years of age without the express consent of their parents or legal guardians.

13. Modifications

Élite Reputación reserves the right to modify this Privacy Policy to adapt it to legislative or case-law developments or changes in professional practice. In such cases, the changes introduced will be announced on the Website reasonably in advance of their implementation.

14. Contact

For any questions about the processing of your personal data or about this Privacy Policy, you may contact us by email at info@elitereputacion.com or dpo@elitereputacion.com.