An agricultural exporter of blueberries and avocados with operations in Áncash and La Libertad was called out in a viral TikTok video that used out-of-context footage to allege poor working conditions on one of its farms. Within 72 hours, the content was shared by European activist accounts, just one week before a GlobalGAP certification audit and the contract renewal with a German supermarket chain.
The risk was twofold: losing the certification that underpinned 40% of its exports to Europe, and the German importer, already alerted by its own sustainability team, canceling the contract before harvest season. The company had no digital crisis response protocol and no organized documentation to refute the allegations.
Within 48 hours, our team deployed a containment protocol: we gathered and verified employment records, contracts and current certifications together with the client's HR department; we coordinated a guided, transparent visit for the GlobalGAP auditor and the German importer's sustainability team; and we worked directly with the platform to add context to the viral video, while also publishing verified content about the company's actual labor practices on its own channels and in industry media.
Within six weeks, the certification was maintained with no findings, the contract with the German importer was renewed with no changes to its terms, and negative social media mentions dropped to residual levels.
48hTo activate the containment protocol
100%GlobalGAP certification maintained with no findings
6 wksTo full normalization of online reputation
