An investment boutique with an office in Sydney's financial district, specializing in channeling Latin American and Spanish capital into Australian mining projects, saw an environmental NGO publish a critical report linking one of its funds to alleged irregularities in waste management at a site in Western Australia. The report was picked up by sustainability media and, a few days later, republished on Latin American financial portals warning the fund's Spanish-speaking investors.
The risk was twofold: on one hand, the firm's ESG credibility with Australian institutional pension funds; on the other, the confidence of Spanish and Mexican family offices that had recently committed capital to a new investment round scheduled to close in less than two months.
We deployed a bilingual team that worked on two fronts at once. In English, we coordinated with independent environmental consultants to prepare a technical response report that was sent to specialized media and published on the firm's own channels. In Spanish, we handled communication with Latin American and Spanish investors directly, offering full transparency on the environmental remediation plan before the misinformation could take hold. At the same time, we worked on SEO so that the firm's official response appeared alongside the original critical report in search results.
The investment round closed on schedule with no capital outflows, and the firm strengthened its reputation as a transparent ESG player; it was later cited by an industry publication as an example of good crisis management.
18 daysTo publish the official technical response
0Investors who pulled out during the crisis
2Languages managed in parallel
