A former executive of an oilfield services company, with more than twenty years of experience in Caracas, had left the company three years before it was named in an international investigative report over alleged administrative irregularities. Despite having no connection whatsoever to the reported events, his full name appeared in the top Google results associated with the scandal, simply because he had held a senior position there in the past.
The problem got worse when the executive, by then based in Bogotá, began looking for opportunities as an independent consultant for energy companies in Colombia and Panama. Two due diligence processes stalled after the potential partners' compliance teams found the articles when searching his name, with no context about his earlier departure from the company under investigation.
Our team built a verifiable documentary record of his early departure from the company and his subsequent career, presented it to the outlets that had published the original information to request clarifications and updates, and deployed a ranking strategy with his own professional content, technical articles and verified profiles that reinforced his current identity as an independent consultant. In parallel, we worked on deindexing mentions that wrongly linked him to positions held after his departure.
Within four months, the search results for his name showed his current professional profile in the top positions, and three media outlets updated their articles to accurately reflect the actual date he left the company. One of the two consulting processes resumed and closed successfully.
