Google Knowledge Panel: How to Get It, Claim It and Fix What It Shows About You or Your Company
An investor about to close a funding round types the founder's name into Google. A journalist working on a story looks up the company to confirm where it's headquartered. An executive candidate checks out who they'd be reporting to. In all three cases, before clicking a single link, their eyes go to the same place: that box on the right side of the results—or near the top of the screen on mobile—with a photo, a short description, a founding date, a few social profiles and sometimes a "People also search for" section. That's the Knowledge Panel.
The unsettling part is that almost nobody has consciously decided what shows up there. The photo might be ten years old, or of someone else entirely. The description might come from a Wikipedia article you didn't write, or from a press release about a crisis you put behind you long ago. The job title might be outdated. And in the worst-case scenario, the panel blends your information with that of someone who shares your name and has a past that isn't yours. Google presents all of it with the same visual authority, as if it were verified fact.
The core idea of this guide
You can't buy a Knowledge Panel or create one with a form: Google generates it when it understands that an entity exists (a person, a company, a brand) and has gathered enough reliable information about it. What you can do is help Google recognize your entity correctly, get verified as its owner once the panel exists, and propose corrections backed by arguments and sources. This article focuses on the panel itself; if you want the in-depth Wikipedia and Wikidata side of things, see our dedicated guide on Wikipedia and Wikidata for online reputation.
1. What the Knowledge Panel is and why it's your business card on Google
The Knowledge Panel is a block of information Google displays in search results when it interprets a query as referring to a specific entity it knows: a public figure, an organization, a brand, a place, a creative work or a concept. It isn't just another organic result competing for rankings; it's a summary Google builds from what it knows about that entity and places in a prime spot on the page.
From a reputation standpoint, the panel has three properties that make it especially sensitive: it's the first thing people see, it's perceived as "official" Google information, and it sums up who you are in a matter of seconds. Someone searching your name can form an opinion without reading a single article, just by glancing at the panel.
Maximum visibility
It takes up a prominent, fixed spot on the results page. While organic links compete with one another, the panel is right there in the user's field of view from the very first second.
The look of official truth
The average user can't tell the difference between what Google "knows" and what Google has picked up from third parties. Whatever appears in the panel reads as confirmed fact.
An instant summary
Photo, description, key facts and social profiles. It's the ten-second version of your public identity, and for many users it's the only version they ever see.
A piece of the AI ecosystem
The knowledge graph that powers the panel is also one of the layers Google's systems use to understand entities in their AI-generated answers.
1.1. What a panel usually includes
The layout varies a lot depending on the type of entity and the search language, and Google changes it frequently, but panels for people and organizations tend to share these elements: one or more images, the name and a short label ("Company," "Businessperson," "Author"), a two- or three-line description—often pulled from Wikipedia, with a link to the source—, structured data (founding date, headquarters, founders, CEO, date of birth, education), links to social profiles and a section of related entities.
"When a client tells me their reputation problem is 'what shows up on Google,' the first thing I look at isn't the first page of results, it's the panel. If the panel is wrong, everything else gets read through that mistake."
2. Where Google gets its information: the Knowledge Graph and its sources
Behind every Knowledge Panel is the Knowledge Graph, Google's knowledge base. Unlike the traditional index, which stores pages, the Knowledge Graph stores entities and the relationships between them: "this person founded this company," "this company is headquartered in this city," "this book was written by this author." Each entity gets an internal identifier (the so-called machine IDs or KGMIDs, in formats like /m/... or /g/...), and that identifier is what your entity really "is" to Google, regardless of how your name is spelled.
Key concept: entity, not keyword
To Google, "Élite Reputación" as a text string and "Élite Reputación" as an entity are two different things. The text string can appear on a thousand pages; the entity is a single node with attributes and relationships. The Knowledge Panel only appears when Google is confident enough that the search refers to that specific node. Everything in this guide ultimately comes down to making sure that node exists, that there's only one of it, and that it has the right attributes.
2.1. The sources that feed the graph
Google doesn't publish a definitive list or a specific weight for each source, and you should be wary of anyone who claims to know them precisely. What you can consistently observe is that the panel draws on a mix of sources of different kinds:
| Source | What it usually contributes to the panel | How much control you have |
|---|---|---|
| Wikipedia | The short description and much of the biographical or corporate data; it's often the linked source | Low: you can't write about yourself without a conflict of interest |
| Wikidata | Structured data (dates, positions, headquarters, identifiers, official social profiles) | Medium: editable with references and transparency |
| Official website | Name, logo, description, contact details, Schema.org markup and sameAs links | High: it's your source and you control it completely |
| Verified and social profiles | Panel links, images, identity confirmation (LinkedIn, YouTube, X, Instagram, etc.) | High: they're your profiles |
| Authoritative third-party sources | News outlets, official registries, industry databases, publishers, IMDb, academic directories | Medium-low: you can influence them, not decide for them |
| Licensed data and Google's own data | Information from data providers, other Google products and user feedback | Low: only through suggested changes |
The practical upshot is that the panel is only as good as the consistency of those sources with one another. If your website says the company was founded in 2009, Wikidata says 2011 and a news outlet reported 2010, Google has to pick one—and it may pick the wrong one. If your website, your LinkedIn and your Wikidata entry all use the same name and the same description and link to each other, Google's job is easy. To understand how Wikidata, DBpedia, Commons and other knowledge bases fit into this ecosystem, see our analysis of the wikis and knowledge bases that feed AI.
How to tell whether Google already recognizes you as an entity
There are some simple signals: search your name or your company's name in quotes and add your industry or city; if a panel appears, even a small or incomplete one, the entity exists. Another clue is Google suggesting your name with a descriptive label in autocomplete. More technical users can also query Google's public Knowledge Graph Search API to see whether an identifier is associated with the name. If none of this turns up anything, your starting point isn't fixing the panel—it's building the entity.
3. Knowledge Panel vs. Google Business Profile: not the same thing
This is the most common mix-up we come across, and it's nobody's fault: both appear in the same spot on the results page and look similar. But the Google Business Profile (formerly the "Google My Business listing") and the Knowledge Panel are different products, with different origins and different management processes.
| Aspect | Knowledge Panel | Google Business Profile |
|---|---|---|
| What it represents | A Knowledge Graph entity: a person, organization, brand or creative work | A business with a physical location or service area |
| How it's created | Google generates it automatically; you can't sign up for one | The business creates and verifies it (or Google creates it from public data) |
| What it shows | Description, biographical or corporate data, social profiles, related entities | Address, map, hours, phone number, reviews, photos, questions and answers |
| How it's edited | Through suggested changes, which carry more weight if you're verified | Directly from the business management dashboard |
| Who has one | People and organizations with enough prominence | Any local business that requests and verifies one |
Why it matters not to confuse them
Many companies believe they "already have a Knowledge Panel" because they have a Google Maps listing, and they never work on their corporate entity. Others try to fix a Knowledge Panel error from the Business Profile dashboard and get frustrated when they can't find the option. And in some cases the two coexist: a company with offices may have a local listing for its headquarters and, at the same time, an entity panel that shows up when people search the brand without any geographic context. Each one is managed through its own channel. If what you need is to work on your local listing and its reviews, we have a dedicated guide to local reputation SEO and Google Business Profile.
A rule of thumb: if the panel shows hours, a map and star reviews, you're looking at a Business Profile. If it shows an encyclopedia-style description, founding date, founders or biographical data with no map, it's a Knowledge Panel. People, except for professionals with their own local listing, can only have a Knowledge Panel.
4. How to improve the odds that your panel appears
Nobody can honestly guarantee a Knowledge Panel, and anyone selling it as a product with a fixed timeline is promising something they don't control. What you can do is remove the obstacles that keep Google from recognizing the entity and build up the signals that usually come before a panel appears. In our experience, panels that are slow to show up almost always have one of three problems: the entity isn't clear, the sources don't match each other, or there are no independent authoritative sources.
4.1. Why you don't have a panel yet
An ambiguous entity
Your name matches other people, companies or a common word, and there aren't enough signals to tell which one is you.
Conflicting data
Different trade names, shifting descriptions, dates that don't add up or social profiles that don't link back to the official website.
No independent sources
Everything that exists about you was published by you. Without mentions in the media, registries or third-party databases, the entity has little backing.
Low search demand
If hardly anyone searches your name, Google has less incentive to show a panel. Real-world prominence matters too.
4.2. The steps that are up to you
- Define your canonical entity
Settle on an official name (with or without a middle name or second surname, with or without the legal suffix), a one-line description and the key facts: founding date or date of birth if it's public, headquarters, current position, industry. That "digital ID card" becomes the reference for everything else. - Create an entity page on your website
An "About us" or "About me" page that works as the primary source: exact name, consistent description, key facts, official photo or logo and links to all your profiles. This is the page your structured data will point to. - Unify your profiles and link them both ways
LinkedIn, social profiles, professional profiles and directories should use the same name and a consistent description and link to the official website. The website, in turn, links to all of them. - Mark up the page with Schema.org
Add Organization or Person markup with the sameAs property listing your official profiles (we cover this in detail in the next section). - Strengthen your presence in structured sources
If you meet the notability criteria, a Wikidata entry with verifiable references is one of the clearest signals. If you don't, don't force it: there are alternatives (official registries, industry databases, author profiles with publishers or universities). - Earn mentions in authoritative sources
Interviews, media articles, speaking at industry events, academic publications or awards. Every mention that uses your canonical name and ties you to your company or position reinforces the entity. - Generate search demand for your name
Speaking engagements, original content, an active social presence. The more people search your name, the more reason Google has to offer a panel that answers that search.
The shortcut that isn't a shortcut: consistency
In the cases we work on, what speeds up a panel's appearance most isn't some spectacular move—it's the boring cleanup: getting the same five or six sources to say exactly the same thing about you and link to one another. It's the same principle we apply when we help a professional rank their name on Google: a well-organized digital identity is easier to understand, to rank and to defend.
5. Organization and Person schema with sameAs: speaking Google's language
Schema.org structured data markup, in JSON-LD format, is the most direct way for your website to tell Google "this page is about this entity, and here are its official details." It doesn't force Google to display anything, but it reduces ambiguity and gives Google a canonical source to check the rest of the information it finds against.
The key property for the Knowledge Panel is sameAs: a list of URLs for profiles and listings that represent the same entity on other sites. It lets you explicitly connect your website to your LinkedIn, your Wikidata item, your social media or your entry in an official registry. It's literally telling Google "all these pages are about me."
5.1. Example for a company (Organization)
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.yourcompany.com/#organization",
"name": "Your Company's Official Name",
"legalName": "Your Company's Official Name LLC",
"url": "https://www.yourcompany.com/",
"logo": "https://www.yourcompany.com/img/logo.png",
"description": "One-line description, identical to your other profiles.",
"foundingDate": "2012",
"founder": {
"@type": "Person",
"name": "First Last"
},
"sameAs": [
"https://www.linkedin.com/company/yourcompany",
"https://www.wikidata.org/wiki/Q00000000",
"https://www.youtube.com/@yourcompany",
"https://x.com/yourcompany"
]
}5.2. Example for a person (Person)
{
"@context": "https://schema.org",
"@type": "Person",
"@id": "https://www.yourname.com/#person",
"name": "First Middle Last",
"jobTitle": "Current position",
"worksFor": {
"@type": "Organization",
"name": "Your Company's Official Name",
"url": "https://www.yourcompany.com/"
},
"image": "https://www.yourname.com/img/official-photo.jpg",
"url": "https://www.yourname.com/",
"sameAs": [
"https://www.linkedin.com/in/yourprofile/",
"https://www.wikidata.org/wiki/Q00000000",
"https://www.instagram.com/yourprofile/"
]
}5.3. Mistakes that cancel out the markup
- Including profiles in sameAs that aren't yours, that are abandoned or that use a different name: it confuses rather than clarifies
- Putting Organization markup on every page with different data on each one; there should be a single, consistent version
- Using a description in the markup that doesn't match the visible text on the page
- Specifying an "image" that isn't the one you want in the panel, or one with very low resolution
- Forgetting to update the markup after a change in position, trade name or logo
- Validating the code once and never checking it again: test it periodically with Google's Rich Results Test or the Schema.org validator
If you want to go beyond the Knowledge Panel and understand how this same markup influences what generative engines say about you, our guide to GEO and reputation includes more examples of AI-oriented structured data.
Does your Google panel say what it should?
We review your Knowledge Panel, the sources that feed it and the consistency of your entity, and tell you what to fix first.
Request a free analysis6. How to claim your Knowledge Panel and get verified
Once the panel exists, the most important step is claiming it. Google allows the person represented, or an authorized representative of the organization, to get verified as the panel's owner. Verification doesn't give you direct control to edit whatever you want, but it does give you an official channel for proposing changes, and those proposals carry more weight than an anonymous user's.
A word of caution about screens and requirements
Google changes the interface, the button labels and the accepted verification methods fairly often, and they aren't always the same in every country or for people versus organizations. What we describe below is the general process; always check Google's official help on Knowledge Panel verification before you start, and be wary of any service that asks for your passwords to do it "for you."
6.1. The process, in broad strokes
- Find your panel
Search your name or your organization's name on Google while signed in to a Google account. Make sure the panel actually corresponds to you and not to someone who shares your name. - Look for the claim option
The panel itself usually shows an option along the lines of "Claim this knowledge panel." If it doesn't appear, that may be due to the account you're signed in with, the type of panel, or the fact that it's already been claimed. - Prove your connection to the entity
Google will ask you to show that you are who you say you are or that you represent the organization. It typically does this by having you sign in to official profiles linked to the entity (for example, a YouTube channel, a verified Search Console property or other official social profiles) or through other identity verification methods Google may request. - Wait for the review
Google reviews the request and, if it approves it, notifies you. Timelines vary and there's no fixed public commitment. - Manage the panel from the verified account
Once you're verified, you'll see additional options on the panel for suggesting changes and, in some cases, proposing the featured image or the social profiles displayed.
6.2. Best practices before claiming
- Use a stable corporate or personal Google account, protected with 2-step verification, that doesn't depend on an employee or agency who might disappear
- Make sure the account has access to the official profiles you'll use to prove your identity
- Have your "canonical entity" ready: the name, description, facts and official photo you want to propose
- Take screenshots of the panel's current state before claiming it so you can compare afterward
- If a third party (an agency or law firm) handles it, they should use delegated, documented access—never your personal credentials
"Claiming the panel isn't the end of the work, it's the beginning. It gives you an official channel with Google, but that channel works much better when outside sources already say the same thing you're about to ask for."
7. How to suggest changes and fix wrong data or the wrong photo
There are two ways to fix a Knowledge Panel: the general user route and the verified owner route. Anyone can send feedback from the panel itself (there's usually a "Feedback" link or something similar) pointing out which detail is wrong. Verified owners can also suggest specific changes with a justification, and Google gives those priority.
The same principle applies either way: Google doesn't change the panel because you ask it to—it changes it because it finds reliable sources that support the change. That's why a suggestion with no outside backing usually fails, and one supported by consistent sources usually succeeds.
| Problem | Where it usually originates | What to do |
|---|---|---|
| Outdated job title or company | Wikidata, Wikipedia, LinkedIn or an old news story | Update your website and profiles, correct Wikidata with a reference and suggest the change citing the source |
| Wrong date or place | A third-party source with the error, copied elsewhere | Identify the source it comes from, request a correction and propose the right detail with a verifiable source |
| Old photo or someone else's photo | Indexed images from news outlets, Wikimedia Commons or public profiles | Publish a high-quality official photo on your website and profiles; if you're verified, propose it as the featured image |
| Biased or outdated description | Usually the lead section of Wikipedia | Don't edit your own article: use the talk page, disclose your conflict of interest and cite sources |
| Fake or wrong social profile | Someone else's sameAs links, Wikidata or impersonating profiles | Fix your sameAs, review Wikidata and, if you're verified, propose the correct social profiles |
7.1. The special case of the photo
The image is by far what worries our clients most, and also what's hardest to change if it isn't handled properly. Google chooses the panel image from those it finds associated with your entity; if the only photos available are a low-resolution shot from a years-old news story or a photo of someone else in an article that mentions you, that's what may show up.
How to improve the odds the right photo appears
Publish a high-quality official photo on your entity's main page, with your name in the file name, the alt text and the caption. Use that same image on your official profiles and in your Schema markup ("image" or "logo"). If you have a Wikidata entry and you own the rights to the photo, consider uploading it to Wikimedia Commons under a free license. And once you're verified, use the option Google gives owners to propose the featured image.
7.2. How to write a suggestion that works
- One suggestion per detail: don't bundle five different corrections into the same comment
- State the wrong detail and the correct detail word for word
- Provide one or two URLs from reliable, public sources that back up the correct detail (ideally third-party sources, not just your own website)
- Keep the tone neutral and factual, with no loaded adjectives or emotional explanations
- If it doesn't work, don't resubmit the same suggestion every day: fix the outside sources first and try again after a reasonable amount of time
8. What to do if the panel shows negative information
This is the most delicate scenario: the panel doesn't contain an error, but something that hurts you. A description that mentions an investigation, an overturned conviction, an old bankruptcy, a scandal that got a lot of attention at the time. Or a "People also search for" block that associates you with someone you'd rather not appear next to. Or a negative news story featured right below the panel.
What DOESN'T work (and usually makes things worse)
- Sending Google dozens of feedback messages asking it to "take that down" with no arguments or sources
- Editing the Wikipedia article the description comes from yourself, or through undisclosed third parties: it violates Wikipedia's rules and can end with a section about the controversy itself
- Creating fake profiles or made-up sources to "dilute" the negative information
- Publicly threatening news outlets or editors, generating a second story that's more visible than the first
- Expecting Google to delete truthful, newsworthy, well-sourced information just because it's uncomfortable
8.1. What you can do
The right approach depends on the nature of the information. A false claim isn't the same as a true but outdated one, and a true, current detail of little public relevance isn't the same as one with obvious news value.
If it's false
Identify the source, request a correction (from the outlet, from Wikipedia editors via the talk page, on Wikidata) and propose the fix on the panel with evidence. If there's defamation, consider legal action.
If it's outdated
Ask the source to add the subsequent information (acquittal, case dismissed, favorable ruling) and publish that information in reliable sources so Google can reflect it.
If it involves your personal data
In Europe, the right to erasure (the so-called right to be forgotten) lets you request the delisting of search results containing inadequate, irrelevant or excessive personal data. It applies to search results; its effect on the panel depends on each case.
If it's true and relevant
It can't be deleted, but it can be put in context: by generating subsequent, verified and relevant information that takes up that informational space and gets reflected in the sources.
In most cases, work on the panel goes hand in hand with work on the first page of results around it. If you want to see the full process, we have a dedicated guide to cleaning up your name on Google that combines legal, technical and content strategies.
About related searches and autocomplete
"People also search for" blocks and autocomplete suggestions aren't part of the panel you claim, and you can't edit them from it. They reflect real search patterns. Google has policies for removing predictions that violate its rules (for example, certain defamatory or hateful content), but in most cases the only sustainable way to change them is to change what people search for and find alongside your name.
9. When Google mixes up two people with the same name
This is one of the most distressing problems we see, and it's more common than you'd think with common names. The panel shows your name, but with someone else's photo, or with your photo and another person's profession, or with a description that belongs to someone with a history that has nothing to do with you. To anyone searching for you, though, it's all "you."
Technically, what has happened is that Google has merged two different entities into one, or has assigned another entity's attributes to yours. Fixing it means working on two fronts: separating the entities and reinforcing yours with signals that unmistakably set it apart.
- Document the mix-up
Take screenshots of the panel from different devices while signed out, and identify which elements are yours and which belong to the other person (photo, profession, dates, links). - Find the source of the confusion
There's often a specific page linking your name to the other person's details: an article using the wrong photo, a mislinked Wikidata entry, a profile that blends data. - Add distinguishing features to your entity
Middle name or second surname, profession, city, company. Use them consistently on your website, your profiles and your Person markup, with a clean sameAs that only includes your own profiles. - Correct the structured sources
If there's a Wikidata entry for you or for the other person, check that each one has its own data and identifiers and that they don't share cross-links by mistake. Do this with references and in keeping with the community's rules. - Send Google feedback explaining the confusion
State clearly that the panel blends two different people and provide sources that prove it. If you manage to get verified as the owner, the route is more direct. - Strengthen your presence in searches for your name
Original content and optimized profiles help ensure that, even if both namesakes coexist, anyone looking for you quickly finds the right one.
Be careful: your namesake has rights too
The other person hasn't done anything wrong by having the same name as you. Any action should focus on separating the entities and reinforcing yours, never on attacking, discrediting or trying to hide the other person's information. Beyond being ethically questionable, it usually backfires and can lead to legal disputes.
10. The Knowledge Panel, AI Overviews and your reputation in AI
For years, the Knowledge Panel was "just" a box on the results page. Today it's much more: it's the visible expression of how Google understands your entity, and that same understanding is one of the pieces its generative systems rely on. When Google's AI Overviews answer a question about you or your company, they draw on the index and on the entity understanding that also powers the panel. If the graph has your founding date wrong, or confuses you with a namesake, it's reasonable to expect that error could resurface in a generated answer.
The same is true, with some nuances, outside Google. Large language models are trained on and consult sources like Wikipedia, Wikidata and authoritative websites—the same ones that feed the Knowledge Graph. That's why getting your entity right for the panel has an effect that goes beyond Google: it improves the raw material assistants like ChatGPT, Gemini or Copilot use to build their answers about you. We've analyzed that effect in detail in what ChatGPT says about you and in our article on Google AI Overviews and brand reputation.
From keyword SEO to entity SEO
Reputation in the AI era is no longer decided only by which ten links appear on the first page, but by what the search engine "knows" about you as an entity. The Knowledge Panel is the best available gauge of that knowledge: if the panel is accurate, complete and stable, it's a good sign that the foundation AI uses to talk about you is too. If the panel doesn't exist or is wrong, that's the first red flag.
Our search and AI reputation service starts from exactly that idea: auditing the entity, correcting the structured sources and aligning what Google, the Knowledge Graph and AI assistants say about a person or a brand.
11. Conclusions and action plan
The Knowledge Panel is probably the most influential and most poorly managed space in the digital reputation of executives and companies. Influential, because it's the first thing people see and it reads as official truth. Poorly managed, because most people don't even know they can claim it, and those who try often run into the mistaken idea that it can be edited like a business listing.
- It isn't created, it's earned: the panel appears when Google recognizes a clear, consistent entity backed by authoritative sources.
- It isn't your Google Maps listing: the Knowledge Panel and the Business Profile are different products managed through different channels.
- Consistency is the strategy: your official website, profiles, Wikidata and third-party mentions should all say the same thing and link to one another.
- Schema with sameAs is a must: it's the most direct way to tell Google which profiles represent your entity.
- Claiming the panel gives you an official channel, not an edit button: corrections succeed when the sources back them up.
- Negative information is dealt with at the source: correct, update or contextualize the sources rather than pressuring Google.
- Namesake mix-ups are solved by separating entities, with distinguishing features and clean sources, never by attacking the other person.
- The panel is the gauge of your reputation in AI: whatever is wrong in the graph can resurface in AI Overviews and conversational assistants.
11.1. A four-week action plan
| Week | Actions |
|---|---|
| 1. Diagnosis | Screenshots of the current panel (or its absence), source inventory, detection of inconsistencies and possible namesakes |
| 2. Canonical entity | Define the official name, description, facts and photo; create or improve the entity page on the website; Schema markup with sameAs |
| 3. Sources | Unify profiles, review Wikidata and Wikipedia through the proper channels, identify outside sources with wrong data |
| 4. Claim and corrections | Claim the panel, send suggestions with sources and set up a monthly review of the panel and of AI answers |
If you want to know what your panel says today, where its data comes from and what needs fixing first, the starting point is an honest diagnosis of your entity on Google.
12. Frequently asked questions
No. The Knowledge Panel isn't an advertising product and can't be bought. Google generates it automatically when it recognizes an entity with enough reliable information. Be wary of anyone offering to "create" your panel with a guaranteed timeline: at most, they can help you build the signals that improve the odds it appears.
It isn't essential, though it helps a lot. Some panels rely on Wikidata, the official website, verified profiles and third-party sources without a Wikipedia article. What matters is that the entity is clear and backed by consistent sources. If you don't meet Wikipedia's notability criteria, don't try to force an article: it usually ends up deleted.
There's no fixed timeline. It depends on how prominent the entity is, the quality and consistency of the sources and how often the name is searched. For entities that already have some presence and just need to get it in order, it can be a matter of weeks or a few months; for entities with no authoritative sources, it may never come until those sources exist.
Not the way you'd edit a website. Verification lets you suggest changes with more weight than a regular user and, in some cases, propose elements like the featured image or social profiles. But Google still decides based on the sources it finds. That's why it's best to fix the sources first and then send the suggestion.
In general, there's no option to make the panel disappear for an entity Google considers relevant. You can request corrections to wrong data and, when personal data is involved, in Europe you can exercise the right to erasure over specific results. In practice, having an accurate panel tends to be more effective than trying not to have one at all.
No. The Google Maps listing is the Google Business Profile, designed for businesses with a location or service area, with hours, reviews and a map. The Knowledge Panel represents the corporate entity in the knowledge graph. They can coexist, but they're managed separately.
Send feedback from the panel stating that the image doesn't belong to the person, publish a high-quality official photo on your website and profiles with your name clearly identified, include it in your Schema markup and, if you manage to get verified, propose it as the featured image. Also check which page is causing the confusion and request a correction.
The panel itself is just one way of displaying information, but the knowledge behind it and the sources it draws on (Wikipedia, Wikidata, official websites, news outlets) are also raw material for AI Overviews and conversational assistants. A well-defined, consistent entity reduces the risk of AI repeating errors or confusing your identity.
What do people see when they search your name or your company on Google?
We audit your Knowledge Panel, the sources that feed it, the consistency of your entity and what AI summaries repeat about you, and we deliver a concrete plan to fix it. Free, no-obligation analysis.
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