FREE REPORT

The State of Digital Reputation in 2026

Exclusive report with data from 500+ companies in Spain and Latin America. Benchmarks, trends, emerging threats and the strategies that are working this year.

  • Industry benchmarks
  • AI reputation data (ChatGPT, Perplexity)
  • 2026 threat map
  • Average investment by company size
  • Success and failure case studies

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What's inside this report

01

Methodology

How data was collected and analyzed from more than 500 participating companies.

02

Benchmarks

Digital reputation comparisons by industry and company size.

03

Threats

The main reputational risks identified and how they have evolved year over year.

04

AI and reputation

How ChatGPT, Perplexity and Gemini portray Spanish brands.

05

Investment

Average digital reputation budgets by segment and industry.

06

2027 trends

Projections and scenarios that will shape next year's reputation agenda.

"The report is the best snapshot of the industry I've read. I use it in all my presentations to the executive committee."
— Andrea Pino, CMO, Healthcare Group