76% of a company's value is tied to its CEO's reputation. Learn how to build, protect and capitalize on the leader's image as the strategic asset it is.
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Why a leader's reputation is now a measurable, strategic financial asset.
A methodology to define the CEO's narrative, positioning and area of authority.
A media presence strategy and preparation for high-impact interviews.
The executive's content plan for LinkedIn and other key professional platforms.
A dedicated protocol to protect the CEO's reputation against personal attacks.
KPIs and dashboards to quantify the reputational return on investment.
"This eBook convinced me to invest seriously in my personal brand. In 6 months we doubled our positive mentions."— Javier Salinas, CEO, Fintech Scale-up